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Site-led
Designed in conversation with the architecture and atmosphere—never simply placed into it.
Founder + Lead Designer
Caroline Younan
A creative guided by precision, composure, care, and the belief that beautiful spaces can change how a moment feels.
The designer
From precision to poetry.
Caroline Younan is the founder and lead designer behind Petal & Vine. Her career began in healthcare, where precision, composure, calm decision-making, attention to detail, and genuine care for people were essential. Those qualities now shape every floral environment she creates.
She has always been drawn to beautiful spaces, thoughtful details, and the way design can transform an atmosphere. Her work is expressive and sculptural, but never arbitrary—it is composed in conversation with the architecture, the occasion, and the people experiencing it.
As a founder-led floral design house, Petal & Vine can move from one considered arrangement to room-scale floral production. Caroline remains close to the creative vision while engaging appropriate production support for the project’s approved scope.
Floral design that feels as though it could only belong there.
Photography: Heather Benge · Styled Shoots Across America ; opens in a new tabThe Petal & Vine approach
Beautifully considered. Professionally prepared.
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Calm and precise
Clear communication, careful preparation, and composed decision-making from creative direction through final placement.
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Thoughtfully scalable
Founder-led oversight supported by the floral production and installation resources appropriate to the approved scope.
Boston · New England · Destination
Where the work has lived.
Selected spaces
Museum of Fine Arts, Boston · ICA Boston · Big Night Live · MGM Music Hall Fenway · Martha’s Vineyard
Selected project contexts
Luxury weddings and editorials · Brand dinners and activations · Civic and cultural gatherings · Foundation receptions · Performance environments
Floral capabilities
Creative direction · Floral production · Tablescapes · Stage and focal-point florals · Installations · On-site styling · Breakdown
Work with Petal & Vine